# Customer Feedback Analysis: Worked Example and Template

Editable worksheet. Examples on the website and in the example CSV are fictional and illustrative. Replace their IDs, assumptions, and review decisions with your own verified records.

## Analysis scope
Decision question: [question]
Date or research round: [round]
Population and collection channels: [scope]
Counting unit: [company / user / incident]

## Codebook
[Code, definition, inclusion rule, example]

## Evidence and deduplication
[Source ID, original observation, proposed code, duplicate-of reference, reviewer]

## Findings
[Theme, raw record count, distinct unit count, evidence IDs, severity, uncertainty, contrary evidence]

## Decision
[Prioritized action, rationale, what could reverse the ordering]

## Handoff and outcome
[Owner, next action, success check, source links, follow-up communication]

## Sources checked November 9, 2026
- GOV.UK research analysis — observations, themes, findings and actions — https://www.gov.uk/service-manual/user-research/analyse-a-research-session
- Productboard feedback analysis — connecting patterns with product decisions — https://www.productboard.com/glossary/customer-feedback-analysis/