Analyze Time to Convert in Amplitude
Use the time-to-convert view after validating the funnel, then report completion alongside elapsed time. The users who finish are a selected group; speed among them does not describe people who never reach the final step.
Before you start: Have a known sequence, valid timestamps and a cohort old enough to complete the chosen window. Keep the counting unit consistent.
Worked example: Measure account created to first teammate invited within seven days. If slow users stop completing, the conversion-time median can improve while the overall experience becomes worse.
Step-by-step guide
Choose the sequence
Define the meaningful start and successful endpoint. Avoid mixing attempted and completed actions in the same interpretation.
Check timing assumptions
Inspect real event order and timestamp consistency. Resolve client/server clock or delayed-delivery questions before interpreting apparent pauses.
Set the conversion window
Choose a period that fits the task and record it. Use the same window for the groups being compared.
Inspect the distribution
Open time to convert and review the spread, not only a single summary. Look for a separate slow group that warrants investigation.
Read completion beside speed
Compare how many entered and how many finished. State explicitly that the time distribution describes converters.
Investigate one slow transition
Segment the relevant audience or review sample histories. Save a hypothesis and its evidence before redesigning the entire sequence.
Common mistakes
Median alone
A faster median can coexist with worse completion.
Different windows
Changing the cutoff changes who counts as converted.
Delivery delay mistaken for behavior
Check timestamps and ingestion context.
Tips
Keep funnel completion next to the timing chart.
Check one manually known sequence.
Use equal observation windows across cohorts.
Sources and verification
Based on product documentation checked on 2026-10-24. This is a documentation-based guide, not a hands-on benchmark. Features and availability can change.