Configure Productboard Prioritization Drivers
Create a Driver from Settings → Fields or Add columns → Create new. Assign the relevant item types before using it to score Features.
Before you start: Use a Maker/Admin account able to configure fields. Decide what the driver measures and distinguish it from a business objective with a completion target.
Worked example: A Support burden reduction driver compares whether a Feature removes a recurring support task. Define 0 as no reduction, 3 as a meaningful reduction and 5 as eliminating the targeted repeated task.
Step-by-step guide
Define the rubric
Write the meaning of the scale before scoring. Include evidence expectations so different PMs do not interpret 5 in unrelated ways.
Create the Driver
Use Settings → Fields → Create → Driver. Name it Support burden reduction and add the rubric as its description.
Assign the item type
In the driver details find Assigned item types and enable Features. A driver with no assigned item type cannot be used.
Show it on the grid
Use Add columns, search for the driver and enable the appropriate Feature version. Check its field icon if another field shares the name.
Calibrate sample scores
Score two known Features together and explain the difference. Use the result as one decision input alongside evidence and effort.
Common mistakes
Deleting a column to retire a driver
Removing a display is different from deleting the field. A driver deletion is workspace-wide and permanent.
Sources and verification
Based on product documentation checked on 2026-11-04. This is a documentation-based guide, not a hands-on benchmark. Features and availability can change.