How to Set Up Status Pages in Statuspage
When your product goes down, the first thing users do is check whether the problem is on their end or yours. Without a status page, they flood your support inbox, tweet about the outage, and lose trust in your reliability. A status page turns reactive crisis communication into proactive transparency that actually builds trust during incidents.
Atlassian Statuspage is the industry standard for public and private status pages, used by companies from startups to enterprises. This guide walks you through setting up a status page that communicates your system's health clearly, integrates with your monitoring tools, and handles incident communication with minimal manual effort.
Step-by-step guide
Create your Statuspage account and configure components
Sign up for Statuspage and create a new page. Define your system components — the individual services that users care about. For a typical SaaS product, components might include Web Application, API, Authentication, Payments, and Notifications. Only expose components that users can independently experience as up or down; internal microservices should not appear on the public page.
- Name components from the user's perspective: 'Web Application' not 'nginx-frontend-cluster'
- Group related components under component groups like 'Core Platform' and 'Integrations'
- Set initial status for all components to Operational
Customize your status page branding and URL
Configure your page with your company logo, brand colors, and a custom domain (status.yourproduct.com). The page should look like a natural extension of your product, not a generic third-party tool. Add a brief description at the top explaining what the page tracks and how users can subscribe to updates.
- Upload your logo and set your primary brand color for the page header
- Configure a custom CNAME record to serve the page at status.yourproduct.com
- Add a page description explaining the components and how to subscribe to incident notifications
Set up subscriber notifications
Enable email and SMS subscriber notifications so users can opt in to receive incident updates. Configure the notification preferences: all incidents, only incidents affecting specific components, or only major incidents. Add a 'Subscribe to Updates' link in your product's footer, help center, and error pages so users find the status page when they need it most.
- Enable email subscriptions with component-level filtering
- Add the subscription widget URL to your product's footer and error pages
- Configure notification templates to include your brand voice and helpful context
Integrate with your monitoring tools for automatic status updates
Connect Statuspage to your monitoring platform (Datadog, PagerDuty, Pingdom, or Better Uptime) so component status updates automatically when an incident is detected. Configure the integration to set components to 'Degraded Performance' on warnings and 'Major Outage' on critical alerts. This eliminates the delay between detecting an incident and communicating it to users.
- Install the Statuspage integration in your monitoring tool and connect it to the correct components
- Map monitoring alert severities to Statuspage component statuses
- Test the integration by triggering a test alert and verifying the component status updates on the page
Create your first incident and maintenance templates
Write incident update templates for each incident phase: Investigating, Identified, Monitoring, and Resolved. Each template should include what happened, what the user impact is, and what you are doing about it. Similarly, create maintenance notification templates with the date, time (include timezone), expected duration, and affected components. Templates ensure consistent communication even during stressful incidents.
- Write an Investigating template: acknowledge the issue, describe the symptom, provide ETA for next update
- Write a Resolved template: confirm the fix, summarize root cause briefly, and note that monitoring continues
- Write a Scheduled Maintenance template with start time, expected duration, and user impact
Schedule your first maintenance window
Create a scheduled maintenance event in Statuspage for your next planned downtime or degradation. Set the start time, expected end time, and select affected components. Statuspage automatically sends notification emails to subscribers ahead of the maintenance window. This trains your users to check the status page and builds confidence that you communicate proactively.
- Create the maintenance event with the correct start and end times in UTC and user-facing timezone
- Select all affected components and set their expected status during maintenance
- Configure Statuspage to send reminder notifications 24 hours and 1 hour before the maintenance window
Common mistakes
Listing internal infrastructure as components
Users do not care about your Redis cluster or Kubernetes pods. They care about whether they can log in, whether the API responds, and whether their data is safe. Map components to user-facing capabilities, not internal architecture.
Updating the status page too slowly during incidents
If users see 'All Systems Operational' while they are experiencing an outage, they lose trust in the page permanently. Automate status updates through monitoring integrations and aim to post the first incident update within 5 minutes of detection.
Not posting incident retrospectives
After resolving an incident, post a brief retrospective to the status page explaining what happened, why, and what you are doing to prevent recurrence. Users who experienced the outage want to know you are taking it seriously.
Tips
Add a status page link to your product's login page and 500/503 error pages so users land on useful information when they encounter problems
Use Statuspage's API to build a small status indicator widget in your product's UI that shows real-time system health without users navigating away
Set up a private internal status page with more granular components for your engineering team, separate from the simplified public page
Review your status page quarterly to add new components, remove deprecated ones, and verify that monitoring integrations are still working
How Vantage helps
Vantage helps product teams include operational readiness in their launch planning. When you generate tickets for a new feature in Vantage, the implementation plan can include infrastructure tasks like setting up monitoring and status page components, ensuring operational visibility is built in from day one.