How to Track Feature Requests in Jira (Step-by-Step)
Jira's powerful custom field and project configuration system makes it capable of handling feature request tracking alongside standard engineering tickets. For teams fully committed to the Atlassian ecosystem, tracking feature requests in Jira avoids tool proliferation and keeps all product inputs in one searchable, reportable system.
This guide covers setting up a dedicated Jira project for feature request tracking with custom fields, prioritization views, and the workflow from request to epic.
Step-by-step guide
Create a Feature Requests project
In Jira, create a new project: Projects > Create Project > Scrum or Kanban (use Kanban for requests since they are not sprint-based). Name it "Feature Requests." Set the project key to "FR" for easy identification. Add the PM team and customer success as project members. Keep engineering as viewers only — feature requests are PM-owned, not engineering-owned.
Configure custom fields for requests
Go to Project Settings > Issue Types > Feature Request. Add custom fields: Customer Name (text), Customer ARR (number), Request Source (dropdown: Sales/Support/User Research/Internal), Business Justification (text area), and Votes (number — manually incremented). These fields enable MRR-weighted prioritization and source analysis.
Set up the request workflow
Configure a simple Kanban workflow for the project: New → Under Evaluation → Planned → In Progress → Done → Won't Fix. "Won't Fix" is an important terminal state — requests that are rejected need a clear final status with a decision rationale comment.
Create a triage filter
Create a Jira filter: project = "FR" AND status = "New" ORDER BY created DESC. Save it as "Feature Request Triage." Share this filter with the PM team. Use it in the weekly triage meeting to process new requests: review, assign source labels, fill in customer fields, and move to Under Evaluation or Won't Fix.
Build a prioritization dashboard
Create a Jira Dashboard with gadgets: Issue Statistics (requests by Customer ARR bucket), Two-Dimensional Filter Statistics (requests by status × source), and a Filter Results gadget showing top requests by Customer ARR. This dashboard gives a prioritization view without exporting to a spreadsheet.
Link requests to epics when prioritized
When a feature request reaches prioritization threshold, create a Jira Epic in the engineering project and link it to the feature request issue using the "Epic Link" or "Relates to" field. Add the Feature Request issue URL to the Epic description so the engineering team can trace the request back to the customer evidence.
Close the loop when features ship
When the linked Epic is marked Done, return to the Feature Request issue and transition it to Done. Add a comment: "This shipped in Sprint 42. Changelog: [URL]. Notified [customer-name] via customer success." This creates a closed loop from request → epic → shipped → customer notified, traceable in Jira.
Common mistakes
Mixing feature requests with engineering issues
Feature requests in the same project as engineering tickets get lost in sprint planning noise. A dedicated "FR" project with its own workflow keeps requests visible to PMs and invisible as sprint noise to engineers.
Not filling in Customer ARR on every request
If ARR data is missing on half the requests, the prioritization view is skewed. Make Customer ARR a required field in the Jira issue creation form for the FR project.
Using the Votes field inconsistently
The Jira Votes custom field (different from the built-in Jira vote system) requires manual updates. Create a Jira Automation rule to increment votes when someone adds a specific label or comment — this reduces the manual overhead.
Tips
Use Jira service management as the intake form for feature requests — it provides a customer-facing submission interface with structured fields
Create a Confluence page linking to the Feature Request dashboard for the executive team's monthly product review
Set a Jira Automation: "When a Feature Request reaches 5+ votes, notify the PM via email"
Export the top 20 feature requests monthly to a Confluence page as a "Voice of Customer" report for stakeholder alignment
How Vantage helps
Vantage integrates with Jira. When a Jira feature request is prioritized and an Epic is created, Vantage can generate the PRD and tickets for that Epic. Adding the feature request Jira issue as context ensures the customer problem language appears in the PRD rather than being rewritten from scratch by the PM.