Competitive Analysis Template (Free)
A structured competitive analysis helps PMs make informed product decisions. This template provides the framework for evaluating competitors across features, positioning, pricing, and market strategy.
Template sections
5 sections covering the complete competitive analysis workflow.
Competitor Overview
For each competitor: name, website, founding year, funding/revenue (if public), target market, and one-sentence positioning.
Feature Comparison Matrix
Create a table with your product and 3-5 competitors as columns. Rows are feature categories. Use checkmarks, partial, or missing for each cell.
Pricing Comparison
Document each competitor's pricing model: free tier, paid tiers, per-seat vs. flat rate, enterprise pricing. Note any recent pricing changes.
Positioning Analysis
How does each competitor position themselves? What is their core message? Who are they targeting? Where do they invest (product, sales, marketing)?
Strategic Implications
What does this analysis mean for your product? Where should you compete? Where should you differentiate? What gaps exist that no competitor addresses?
Copy-paste template
# Competitive Analysis: [Product Category] ## Competitors | Competitor | Position | Target Market | Pricing | |---|---|---|---| | [Name] | [One-line] | [ICP] | [Free/Paid] | ## Feature Matrix | Feature | Us | Competitor A | Competitor B | |---|---|---|---| | [Feature] | Yes | Partial | No | ## Strategic Implications 1. [Insight] 2. [Insight] 3. [Insight]
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