Feature Request Template for B2B Products
B2B feature requests come with revenue context: which account is asking, how much ARR is at stake, and whether the request blocks a deal.
This template ensures every request includes the account, revenue, and competitive context B2B PMs need for prioritization.
Template sections
4 sections covering the complete feature request workflow.
Account Context
Capture the requesting account: name, ARR, plan tier, health score, and CSM owner. For prospects, include deal stage and value.
Revenue and Pipeline Impact
Quantify revenue at stake: account ARR, blocked pipeline, and number of accounts requesting the same feature.
Competitive Context
Document competitive pressure: does a competitor offer this? Is the customer evaluating alternatives?
Commitment and Expectations
Clarify what has been committed by sales: timeline shared, contractual obligations, and customer expectations.
Copy-paste template
## B2B Feature Request ### Request: [Description] ### Account: [Name] | ARR: [$X] | Plan: [Tier] ### Revenue at Risk: [$X] ### Pipeline Blocked: [$X across Y deals] ### Competitor Offers This: [Yes/No] ### Commitments Made: [Description]
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