Feature Request Template for B2C Products
B2C feature requests come from thousands of users. The challenge is identifying patterns across a large user base and measuring community sentiment.
This template captures user segment, engagement impact, and community signals for B2C prioritization.
Template sections
4 sections covering the complete feature request workflow.
User Segment and Volume
Quantify the request: how many users requested this (support tickets, forum posts, surveys)? Which segment is most vocal?
Engagement and Retention Impact
Estimate engagement impact: will this increase session frequency, session length, or reduce churn for a specific segment?
Community Sentiment
Capture app store mentions, Reddit/Twitter discussions, and forum votes. Community sentiment directly affects app store ratings.
Viral and Growth Potential
Assess growth properties: is it shareable, collaborative, or reference-able? Features with built-in distribution are more valuable.
Copy-paste template
## B2C Feature Request ### Request: [Description] ### User Signal: [X support tickets, Y forum votes] ### User Segment: [Power users / New / Paying] ### Engagement Impact: [Session frequency / Length / Churn] ### Community: [App store mentions, social sentiment] ### Growth Potential: [Shareable / Collaborative / None]
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