Hypothesis Testing Template for PMs (Free)
Hypothesis-driven product development reduces waste by testing assumptions before building features. This template structures your experiments with clear hypotheses, success criteria, and learning outcomes.
Template sections
5 sections covering the complete experimentation workflow.
Hypothesis
We believe [doing X] for [audience Y] will result in [outcome Z]. Format: "If we [action], then [measurable outcome] because [rationale]."
Experiment Design
What are you testing? Control vs. treatment. Sample size. Duration. Success criteria.
Metrics
Primary metric (the one that determines success/failure). Secondary metrics (guard rails). Counter metrics (things you do not want to degrade).
Results
Fill in after the experiment: observed values, statistical significance, qualitative findings.
Decision
Based on results: ship, iterate, or kill. Document the rationale for the decision.
Copy-paste template
# Experiment: [Name] ## Hypothesis If we [action], then [outcome] because [rationale]. ## Design - Test: [What you are changing] - Control: [Current state] - Sample: [% of users, N=] - Duration: [Days/weeks] - Success: [Primary metric] improves by [X]% ## Results - Primary metric: [Control] vs [Treatment] (p=[value]) - Decision: [Ship / Iterate / Kill]
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