PRD Template for Marketplace Products
Marketplace PRDs must address both sides of the market simultaneously. Every feature affects the balance between supply and demand.
This template adds marketplace-specific sections for trust and safety, liquidity metrics, and cross-side impact analysis.
Template sections
4 sections covering the complete prd workflow.
Supply and Demand Impact
Document the impact on both marketplace sides: does this improve supplier experience, buyer experience, or both? What is the expected effect on liquidity?
Trust and Safety
Document trust implications: fraud risk, content quality, dispute resolution, identity verification. Include the moderation approach.
Marketplace Metrics
Include take rate, GMV, liquidity (% of listings transacted), time-to-first-transaction, and repeat transaction rate.
Network Effects
Document how this feature strengthens or weakens network effects: attracting more supply, improving matching, or creating switching costs.
Copy-paste template
# [Feature] PRD — Marketplace ## Supply/Demand Impact - Supply side: [Impact] - Demand side: [Impact] - Liquidity effect: [Improves / Neutral / Risk] ## Trust & Safety - Fraud risk: [Low / Medium / High] - Moderation: [Automated / Human / Hybrid]
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