Template
Product Brief Template (Free)
A product brief is the precursor to a PRD. It aligns stakeholders on the problem and proposed direction before investing in a detailed spec. Most product briefs are 1-2 pages.
Template sections
5 sections covering the complete product brief workflow.
01
Problem
What is the user problem? Include data points and user quotes. Keep to 1-2 paragraphs.
02
Opportunity
Why should we solve this now? What is the business impact? What happens if we do not act?
03
Proposed Direction
High-level approach, not detailed requirements. What will we build? What will we not build?
04
Success Criteria
2-3 measurable outcomes that define success.
05
Next Steps
Who writes the PRD? What research is needed? When is the decision meeting?
Copy-paste template
# Product Brief: [Initiative Name] ## Problem [1-2 paragraphs with data] ## Opportunity [Why now? Business impact?] ## Proposed Direction [High-level approach] ## Success Criteria 1. [Measurable outcome] 2. [Measurable outcome] ## Next Steps - [ ] [Action] — [Owner] — [Date]
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