Product Launch Checklist Template (Free)
A product launch involves coordination across engineering, design, marketing, support, and sales. This checklist ensures nothing falls through the cracks.
Template sections
3 sections covering the complete product launch workflow.
Pre-Launch (T-2 weeks)
Feature complete and QA passed. Documentation updated. Support team briefed. Marketing assets ready. Monitoring and alerts configured.
Launch Day
Feature flag enabled. Announcement published (blog, email, social). Support team on standby. Metrics dashboard monitored. Stakeholders notified.
Post-Launch (T+1 week)
Metrics reviewed against targets. User feedback collected. Bugs triaged and prioritized. Retrospective scheduled. Release notes published.
Copy-paste template
# Launch Checklist: [Feature Name] ## Pre-Launch - [ ] Feature complete and QA passed - [ ] Documentation updated - [ ] Support team briefed - [ ] Marketing assets ready - [ ] Monitoring configured ## Launch Day - [ ] Feature flag enabled - [ ] Announcement published - [ ] Support on standby - [ ] Metrics dashboard monitored ## Post-Launch - [ ] Metrics reviewed - [ ] User feedback collected - [ ] Bugs triaged - [ ] Retrospective scheduled
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