Sprint Planning Template: Linear for E-commerce Teams
E-commerce sprint planning must account for seasonal peaks (Black Friday, holiday), revenue-impact estimation, and A/B test capacity. This template adapts Linear Cycles for e-commerce shipping cadence.
Plan sprints around conversion rate impact and seasonal deadlines, not just story points.
Template sections
4 sections covering the complete sprint planning workflow.
Seasonal Capacity Planning
Mark code-freeze dates in Linear project milestones: Black Friday (freeze 2 weeks prior), holiday season, major sales events. Plan cycles backward from freeze dates. The last pre-freeze cycle focuses on stability and performance, not new features.
Revenue-Impact Estimation
Add a Linear label for estimated revenue impact: revenue-high (>$50K/mo impact), revenue-medium ($10K-50K), revenue-low (<$10K). Prioritize cycle items by revenue impact, not just technical complexity. Include conversion rate lift estimates in issue descriptions.
A/B Test Capacity
Reserve 20% of cycle capacity for A/B test implementation and analysis. Create a Linear project for running experiments. Each experiment issue includes hypothesis, primary metric, sample size requirement, and expected duration.
Cart and Checkout Protection
Any story touching the cart or checkout flow gets a mandatory code-freeze label and requires senior engineer review. The checkout flow is the revenue bottleneck; bugs here directly impact GMV. Never deploy checkout changes on Fridays or before peak traffic periods.
Copy-paste template
# Cycle [N] — E-commerce (Linear) ## Cycle Goal [Conversion or revenue goal] ## Seasonal Context - Next code freeze: [Date] - Peak traffic period: [Dates] - Days until freeze: [N] ## Revenue-Impact Items | Issue | Revenue Impact | Conv. Rate Lift | Priority | |---|---|---|---| | [VAN-301] | High (>$50K) | +0.3% | P1 | ## A/B Tests This Cycle | Experiment | Hypothesis | Primary Metric | Duration | |---|---|---|---| | [Test name] | [Hypothesis] | [Metric] | [2 weeks] |
Frequently asked questions
Generate instead of filling in templates
Connect your tools, and Vantage generates the content using real product data. Free to start.
Free to start. No credit card required.