PRD Template for Travel Products

Example: "Travelers comparing flight options across airlines spend an average of 3.2 hours over 6 sessions before booking. Price changes between sessions cause 28% of users to abandon their search entirely, with 41% citing price uncertainty as their top frustration. Post-booking, 18% of travelers contact support about itinerary changes, each interaction averaging 22 minutes and $8.50 in support cost. Competitor meta-search engines show inconsistent pricing — 15% of displayed prices increase at checkout."

Example: "Primary: Increase search-to-booking conversion rate from 2.8% to 4.5% within 90 days. Revenue: Increase revenue per booking from $12.40 to $15.80 through ancillary product attachment (insurance, transfers, activities). Retention: Increase 12-month repeat booking rate from 18% to 28%. Trust: Reduce price discrepancy between search results and checkout from 15% to under 2%. Support: Reduce post-booking support contacts by 30% through self-service itinerary management."

Example: "As a leisure traveler planning a family vacation, I want to see total trip cost (flights + hotel + transfers) for different date combinations so that I can find the best value without manually calculating across multiple sites. Acceptance criteria: calendar view showing total package price per date combination; flexible date search (+/- 3 days); price includes taxes and fees (no hidden charges at checkout); saved searches with price alert notifications when price drops by 5% or more."

Example: "FR-1: Flight search must return results within 3 seconds, querying at minimum 3 GDS sources and 5 direct airline connections simultaneously. FR-2: Dynamic packaging: combine flights, hotels, and transfers into a single booking with single payment and unified cancellation policy. FR-3: Multi-currency display with real-time FX rates; payment accepted in 15 currencies; settlement to suppliers in their native currency. FR-4: Flexible cancellation: display cancellation terms per component at search time; support partial cancellation (cancel hotel, keep flight). FR-5: PNR (Passenger Name Record) creation and management via Amadeus/Sabre API."

Example: "CR-1: EU Package Travel Directive compliance for combined flight+hotel bookings: provide pre-contractual information, insolvency protection, and liability for package performance. CR-2: DOT regulations for US flights: display total price including all taxes and fees; 24-hour free cancellation for flights booked 7+ days before departure. CR-3: PCI DSS Level 1 compliance for payment processing; card data tokenized via payment processor. CR-4: GDPR compliance for EU travelers: consent management, data portability, right to deletion. CR-5: PSD2 Strong Customer Authentication for European payment transactions."

Example: "Search: Average search-to-results time. Target: under 3 seconds. Conversion: Search-to-booking rate. Baseline: 2.8%. Target: 4.5%. Revenue: Revenue per booking. Baseline: $12.40. Target: $15.80. Satisfaction: Post-trip NPS. Baseline: 34. Target: 48. Price accuracy: Percentage of bookings where final price matches search result price. Target: 98%+. Support: Post-booking support contacts per 100 bookings. Baseline: 18. Target: 12."

Example: "Phase 1 (Weeks 1-6): Flight search and booking via Amadeus GDS. Milestone: GDS certification complete; search returning results from 200+ airlines. Phase 2 (Weeks 7-10): Hotel search via Booking.com and Expedia affiliate APIs. Milestone: 500K+ hotel properties searchable. Phase 3 (Weeks 11-14): Dynamic packaging and multi-currency payments. Milestone: Combined flight+hotel booking with single checkout. Phase 4 (Weeks 15-18): Post-booking management: itinerary changes, cancellations, refunds. Milestone: Self-service cancellation handling 80% of requests. Phase 5 (Weeks 19-22): Launch. Note: Target launch 3 months before summer booking season."

Example: "Risk: Supplier confirms booking but later cancels due to overbooking, ruining traveler's plans. Likelihood: Medium. Impact: Critical (reputational damage). Mitigation: Real-time availability verification at booking; overbooking insurance fund for immediate rebooking at equal or better property; 24/7 traveler support for disruption scenarios. Risk: Currency fluctuation between booking and supplier settlement causes margin loss. Likelihood: High. Impact: Medium. Mitigation: FX hedging for confirmed bookings; settlement within 48 hours to minimize exposure."

Example: "Integration 1: Amadeus GDS — flight search, booking, ticketing, PNR management. Certification required. Integration 2: Booking.com Affiliate API — hotel search and booking. Integration 3: Stripe — multi-currency payment processing with 3DS2 support. Integration 4: Google Maps — hotel location, airport transfers, destination discovery. Integration 5: Twilio — booking confirmations, flight status alerts, and itinerary updates via SMS and WhatsApp."

Example: "Q1: Should we operate as an OTA (own the booking) or meta-search (redirect to supplier)? OTA captures more revenue but carries booking liability. Decision owner: CEO. Needed by: Week 1. Q2: Should we offer price guarantee (refund difference if price drops after booking)? Builds trust but creates financial exposure. Decision owner: CFO. Needed by: Week 3. Q3: Which market do we launch in first? Domestic-only simplifies regulatory compliance but limits TAM. Decision owner: Head of Product. Needed by: Week 2."