User behavior that informs what you build next
Vantage connects Hotjar to your product workflow so feedback responses, behavioral signals, and survey data ground every PRD in how users actually interact with your product.
47 rage clicks on comparison toggle
“Can't figure out the difference between plans. The toggle doesn't work.”
Top reason: “Pricing unclear” (38%)
Pricing page has critical UX issues
47 rage clicks + 38% exit reason = broken comparison toggle. Recommend immediate fix.
Pricing clarity is top complaint
12 feedback submissions + 89 survey responses converge on plan comparison confusion.
Three steps to behavior-informed PRDs
Connect Hotjar and let real user behavior guide your product priorities.
Connect your Hotjar account
Authorize via API key. Vantage reads your feedback, surveys, and behavioral data without modifying your Hotjar setup.
Select pages and surveys
Choose which sites, pages, and feedback sources flow into Vantage. Behavioral signals and new responses sync automatically.
Behavior data in every decision
Rage clicks, scroll depth, feedback themes, and exit surveys become context for every PRD. Requirements reflect how users actually use your product.
Built for understanding user behavior
Behavioral signals as product context. See what users do, not just what they say.
Rage click and frustration signals
Hotjar behavioral data surfaces where users get stuck. Rage clicks, dead clicks, and rapid scroll-backs become structured signals in your product context.
Feedback widget responses
In-page feedback from Hotjar widgets flows into your PRD context. User complaints and suggestions are indexed, clustered, and cited in generated requirements.
Page-level behavior context
Scroll depth, attention maps, and engagement patterns per page feed into your decision context. Vantage knows which pages need attention before you check a dashboard.
Exit survey analysis
Hotjar exit survey responses are clustered into themes. Top abandonment reasons surface as priority signals in your PRD so you address the biggest drop-off points first.
Enterprise-grade security by default
Your behavioral data is private. We build safeguards to keep it that way.
Strict Data Privacy
We do not use customer behavioral data to train AI models. Your user interactions stay yours.
Encryption In Transit and At Rest
All data transferred between Hotjar and vantageOS is encrypted using TLS 1.2+ and stored securely using AES-256.
Access Audits and Compliance
We align with GDPR, HIPAA, and SOC2 security guidelines to manage workspace access roles rigorously.
Explore more
Frequently asked questions
Start using Hotjar with Vantage
Connect your Hotjar account in under 2 minutes. User behavior grounding every product decision.
Free to start. No credit card required.